How To Make Recruitment Videos That Attract Top Talent

Most companies treat recruitment videos like a checkbox. One more HR task to delegate, toss some stock music on, and hope it lands. But great companies treat it like a sales funnel for top talent.

In this post, we’ll walk through:

• Why recruitment videos are your secret weapon in hiring

• The top elements of a high-converting recruitment video

• Common mistakes companies make

• How to use your video across platforms

• Why working with a recruitment video production company makes all the difference

Why Recruitment Videos Matter in 2025

Today’s job seekers are savvier than ever.

They’re not just reading job descriptions.

They’re watching, listening, and researching—across LinkedIn, Glassdoor, TikTok, and yes, your website.

A recruitment video gives you a chance to:

• Show off your employer brand visually

• Communicate your culture in 60 seconds

• Convert passive viewers into applicants

Done right, it doesn’t just fill roles.

It fills them with people who get your mission, and want in.

What Makes a Great Recruitment Video?

1. Lead With Emotion

Top talent doesn’t get excited by bullet points.

They get excited by mission, momentum, and meaning.

Start your video with a moment your team’s proud of.

That could be:

• A quick story from a new hire

• A customer win that made the team celebrate

• A behind-the-scenes look at a product launch

Hook them emotionally before you get tactical

2. Feature Real People, Not Stock Footage

Candidates want to know: “What would it actually be like to work here?”

Don’t make them guess.

Put your real team members on camera.

Show the actual workspace.

Include laughter, bloopers, and human touches.

Pro tip: Even remote teams can film authentic footage. Think Zoom snippets, desk setups, or team offsites.

3. Be Honest About the Job

Transparency filters in the right fits—and filters out the wrong ones.

Be upfront about challenges.

Say things like:

“We’re growing fast, and that means priorities can shift week to week.”

Or:

“We’re a small team, so you’ll be wearing multiple hats.”

That’s how you earn trust.

4. Have a Clear Call to Action (CTA)

It’s still a conversion funnel.

End your recruitment video with a clear CTA like:

• “Sound like your kind of place? See our open roles.”

• “Ready to build with us? Apply now.”

Make sure the link goes to a mobile-friendly careers page.

Common Mistakes in Recruitment Videos

Even well-intentioned videos can miss the mark.

Here’s what to avoid:

1. Using Only B-Roll and Voiceover

Stock footage of people walking through glass offices?

Pass.

If we can’t see the real team, it feels generic.

2. Talking Too Much, Showing Too Little

Video is visual. Let it be.

Show actual workflows. Include office banter. Let personalities shine.

3. Being Vague About What You Do

“We’re a dynamic, innovative company with a strong culture.”

That means nothing.

Say instead:

“We’re a 12-person dev team helping e-commerce brands scale faster with AI tools.”

Now we’re talking.

Where to Use Your Recruitment Video

You’ve made it. Now what?

Distribute that thing like a pro.

1. On Your Careers Page

This is the #1 spot. Place it above the fold.

Make sure it plays well on desktop and mobile.

2. In Job Postings

Include the video in listings on LinkedIn, AngelList, or your own site.

It can increase engagement by 50%+.

3. On Social Media

Chop the video into short clips.

Use quotes, outtakes, and mini stories for:

• LinkedIn (employee advocacy)

• Instagram (culture snapshots)

• TikTok (behind-the-scenes)

4. During the Interview Process

Include it in your pre-call emails.

Give candidates a feel for your vibe before the first Zoom.

Why Work With a Recruitment Video Production Company?

Because you want it done right.

You’ve only got one shot to make that first impression.

A recruitment video agency (like us) can:

• Nail the messaging to attract the right candidates

• Handle production logistics with minimal lift on your side

• Make your team feel comfortable on camera

• Turn raw footage into a polished, high-converting asset

And most importantly:

We focus on business outcomes—not just aesthetics.

Let’s Make Something That Actually Works

We’ve made recruitment videos for tech startups, franchise networks, and everything in between.

Each time, the results are the same:

• Fewer unqualified applications

• More culture-fit hires

• Smoother onboarding

If you’re looking for a recruitment video production company that gets hiring and creative strategy, let’s talk.

Visit https://www.nonagonproductions.com/contact to schedule a discovery call.

Let’s make hiring easier, together.