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Top 10 Video Marketing Statistics of 2023

Throughout 2023, video marketing has continued to lead the advertisement industry by delivering the best ROI, conversion rate, and consumer engagement. Here are the top 10 video marketing statistics of 2023 that you should consider for your business.


1. 87% of marketers said video increased their sales



2. Viewers retain 95% of video information, and only 10% of text


3. Landing pages with video get up to 80% more conversions


4. 40% of shoppers worldwide purchased a product they found on YouTube


5. 96% of consumers have watched an explainer video to learn more


6. 90% of video marketers said it helped them generate leads


7. Organizations that used video marketing generated revenue 49% faster than the ones that didn’t


8. Video gives a 157% higher organic traffic increase from search engine result pages


9. 68% of marketers say video has a better ROI than google ads



10. More than 75% of all videos are viewed on mobile devices



In recent years the rise of digital platforms, advancements in technology, and the increasing demand for visually appealing content have made video marketing a staple in the marketing industry. From product demos and customer testimonials to brand storytelling and behind-the-scenes footage, video marketing offers a variety of formats for businesses to showcase their products or services. This allows any kind of business to show off its true value by presenting to the customer via vi

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