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What is a Brand Story Video?
Brand Story Videos are short commercial films that enrich the culture and personality of your company. They showcase your mission, story, values and customer success. If there was one type of commercial to rule them all, it would be the Brand Story Video.
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What are the Benefits?
Brand Story Videos tell the story of your company, something that will never change. This allows them to exist as evergreen marketing content on your website, social media, etc. Because of their lifetime value, they have one of the highest ROIs in the video marketing space. They connect customers to your brand, showcase real testimonials, establish you as the industry authority, and give you a competitive advantage to everyone else in your industry.​
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The 4 pillars of a Brand Story Video
The Story
The story is the basis of a brand story video. This is where you can talk about how it all started, what the company mission was, how you’ve been fulfilling that, and why you did it all in the first place. This is where you define your “Who, What, Where & Why”. Your company is more than just a logo, and prospects need to see that.
The Explanation
This is where you have the opportunity to explain exactly what you do and why you’re the best at it. Share successful case studies, talk about product innovation, and tell the viewer exactly why you’re the premier choice for their needs.
The Proof
The best way to show your prospects that you’re worth their business is by showcasing testimonials from previous clients who were satisfied with your product/service. You can even include testimonials of other employees who enjoy working at your awesome company.
The CTA
Now that you've laid the foundation for who you are and why you're the best, it's time to convert the viewers into paying customers. We end the video with a clear CTA that gives direction on what to do next.
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